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Rebalancing a product portfolio refers to adjusting the mix of products or services offered by a company to align with strategic priorities and market trends.

It involves closely monitoring the performance of current products, sensing evolving customer, workforce, and company signals, and new technological possibilities, and being willing to pivot by investing in new products that will drive future growth while divesting from underperforming or legacy offerings.

In Enterprise Agility, rebalancing a product portfolio is crucial for organizations to stay responsive and adaptable in changing market conditions. It allows them to optimize their product mix, align their offerings with customer needs, and seize new growth opportunities. Check Enterprise Agility Fundamentals, Accelerated Change Principle #AC11 for more information.

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