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Sustainability. We've all heard this term used more and more in business conversations lately. But what does it really mean to be sustainable? In our experience guiding numerous companies, sustainability is not just about reducing environmental footprints or maximizing profits over long periods. True sustainability stems from balancing priorities—financial, social, environmental—across all key stakeholders.

Let us tell you about a global retailer we worked with that was struggling to maintain consistent growth. They initially focused on opening new stores and distribution channels to increase revenues. But this growth soon faltered due to high turnover, strained suppliers and quality concerns.

Together, we used the TriValue Company model to map experiences across their customer, company and employee groups. We uncovered how lopsided priorities compromised progress. Customers felt increasing distrust with the brand's quality and values. Employees felt burnt out and interchangeable. Suppliers felt squeezed without regard for their sustainability.

The TriValue analysis revealed how balanced priorities could renew growth through mutual gains. The retailer shifted focus to retaining loyal customers through quality. They invested in talent development and workplace flexibility to reduce turnover. And they forged partnerships with suppliers to jointly innovate on product sustainability.

Within a year, consumer satisfaction and employment engagement reached new highs. The retailer also accelerated growth by collaborating with suppliers on a line of premium eco-friendly products. This highlighted how shared value propositions can fuel growth more than transactional features like price and convenience alone.

The TriValue Company model expanded this retailer's concept of sustainability from short-term profits to long-term fulfillment through balanced progress. By caring for all stakeholders, they earned trust and loyalty that fueled steady, equitable growth. Nine years later, their success continues.

True sustainability considers people's wellbeing and the planet's health as much as profits. The difference shows in companies built to last. The TriValue approach gives you a roadmap to get there. When you commit to balancing stakeholder priorities, you gain the resilience, flexibility and collaborative spirit to thrive through whatever comes your way.

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