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A sudden, impactful changes in the marketplace that can dramatically alter business models and competitive dynamics. These disruptions are often driven by new technologies, competitors, regulations, or consumer preferences. (Enterprise Agility University)

In Enterprise Agility, disruption is seen as an inevitable part of today's exponentially changing environment. Organizations must develop the agility to continuously sense potential disruptions, adapt quickly when disruptions occur, and leverage disruption as an opportunity for innovation and growth.

Some key principles around disruption according to Enterprise Agility:

The goal is to continuously improve sensing abilities, increase adaptive capacity on many levels, and turn market disruptions to competitive advantage. Enterprise Agility equips organizations to not just survive but thrive amidst disruption.

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