A sudden, impactful changes in the marketplace that can dramatically alter business models and competitive dynamics. These disruptions are often driven by new technologies, competitors, regulations, or consumer preferences. (Enterprise Agility University)
In Enterprise Agility, disruption is seen as an inevitable part of today's exponentially changing environment. Organizations must develop the agility to continuously sense potential disruptions, adapt quickly when disruptions occur, and leverage disruption as an opportunity for innovation and growth.
Some key principles around disruption according to Enterprise Agility:
- Disruption stems from exponential technologies and market forces that experience sudden breakthroughs after a period of slow, incremental development. This can catch organizations by surprise if they lack sensing capabilities.
- Traditional management practices are insufficient to navigate market disruption. Enterprise Agility provides models and frameworks specifically designed to help organizations adapt.
- Disruption requires a holistic response that engages people across the organization. Enterprise Agility emphasizes mental agility, workforce empowerment, and emotional intelligence to drive change.
- Disruption is best leveraged as an opportunity to innovate, enter new markets, and create new value propositions. Always Ready, Responsive and Innovative mindsets enable this.
- Organizations must balance optimization of current business models while also exploring adjacent spaces ripe for disruption. Enterprise Agility provides tools for a bifocal approach.
The goal is to continuously improve sensing abilities, increase adaptive capacity on many levels, and turn market disruptions to competitive advantage. Enterprise Agility equips organizations to not just survive but thrive amidst disruption.