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As a product owner or expert, you know markets can shift quickly. New technologies, competitor moves, economic factors, regulations, and customer preferences are just some of the forces that can disrupt your product roadmap.

While you can't predict the future, you can use Future Thinking approaches from Enterprise Agility to better anticipate and prepare for changing market conditions.

What is Future Thinking?

Future Thinking are techniques and indicatiors in Enterprise Agility that expand your focus beyond near-term incremental product improvements. It's about envisioning possible futures 1-3 years out that could impact your product strategy and roadmap. Future Thinking is part of the TriValue Company model (TVC).

Future Thinking uses Key Progress Indicators (KPIs) called Futures to describe potential future scenarios. For example, a Future might be "Voice Assistant-Enabled" to describe a world where voice interfaces are ubiquitous.There are several KPIs in the TriValue Model to prepare your products and organizational capabilities for the future.

How to Apply Future Thinking

Here are some tips on using Future Thinking as a product owner:

For all of this, we assume you already have great sensing capabilities in the organization, including AI and human capabilities. What are the benefits of Future Thinking?

Applying Future Thinking delivers many benefits:

By dedicating time to Future Thinking, you can spot trends early, act with more flexibility and resilience, and align your product strategy to the future needs of your stakeholders and markets. The result is a product always ready for what's next.

Learn more about Future Thinking and the TriValue Company model (TVC) on Enterprise Agility Fundatemtanls Chapters 8 and 9.

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