Here are some suggestions on where to start with the Change Journey Pyramid in your company:
- We'd begin by introducing the model to your leadership team, explaining how it provides a more nuanced perspective on change by mapping different mindsets. Share examples of how you’ve used it successfully in other organizations to diagnose barriers and motivations, then tailored solutions to address them.
- Next, put together a small cross-functional team to conduct observations and gather insights across the company. Encourage them to take a learning mindset - this is about genuinely understanding different viewpoints, not judging them as good or bad. Clarify that the goal is identifying which pyramid levels people currently align with so you can meet them where they are.
- Once initial insights are gathered, host a workshop bringing together staff at varying levels of the pyramid. In small groups, have them share their honest thoughts and concerns about the upcoming change initiative. Make it clear this is a safe space for truth-telling. Capture key patterns you’re hearing at each pyramid level.
- Now the exciting part—putting insights into action!
For each level of the pyramid, design engagement strategies and communication plans tailored to its distinct needs. For example, for the resistant bottom levels, have one-on-one conversations to uncover underlying fears. For middle levels lacking skills, provide training and mentorship. And at the top, fuel excitement by painting a compelling vision of the future.
Continuously gather feedback and re-evaluate which pyramid levels staff are at. Be willing to fluidly adapt your approach based on their evolving states of mind. Patience and empathy are key!
By understanding concerns through the pyramid, this change initiative can tap into people’s intrinsic motivations and bring them along on the journey.