The CIRCLE framework is an invaluable tool for any organization looking to keep pace with accelerating change. As an experienced change consultant, we've seen how transformational this structured approach to unlearning can be. Here's why it's so important:

• Many companies focus heavily on acquiring new knowledge and skills through training and development initiatives. But they often overlook the need to consciously unlearn outdated mindsets, assumptions, processes and behaviors that hold them back. The CIRCLE framework provides a methodical way to facilitate organizational unlearning.

• Without unlearning, new ideas and innovations get blocked or diluted by legacy thinking and practices. CIRCLE gives leaders a clear process to routinely re-examine existing ways of operating through a "check, identify, replace" approach. This clears the path for adopting breakthrough ways of thinking and operating.

• It recognizes that real change requires looking inward, not just outward. The CIRCLE process turns the lens back on existing individual and organizational beliefs and behaviors to assess what must be released and replaced for future success.

• The framework prevents backsliding into comfortable old habits that creep back in due to fear of the unknown. By institutionalizing CIRCLE reviews, you embed continuous evolution into the organizational DNA.

Unlearning is often neglected because it's uncomfortable. CIRCLE provides a structured approach so it becomes a familiar, normalized activity rather than something avoided. When consistently applied, any discomfort gives way to the energy and creativity of new possibilities.

Fundamentally, CIRCLE enables reinvention that goes far beyond surface-level change. By clearing out the deeply rooted mindsets and practices holding you back, it allows true transformation to emerge at multiple levels—individual, team, organizational and beyond.

In summary, the CIRCLE framework is a simple but powerful model for enabling deep, continuous evolution. By making unlearning a habit, organizations can shape a culture that thrills clients, engages employees and sustains exponential growth. It all starts by being willing to let go of the past.