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We are living in an era of accelerating change. New technologies are emerging and advancing at highly linear or exponential rates, disrupting industries and business models overnight. Whereas change used to be linear and incremental, now it is exponential and unpredictable.

This poses major challenges for companies trying to keep up. Methods and frameworks that worked in the past, like Classic Agility approaches, are no longer sufficient in the face of such rapid and extreme market shifts. Classic agility was designed for incremental change and predictable environments and focuses on software or products incremental delivery. It also focuses on delivering customer value through flexible product development.

But today's exponential markets require something more—a completely new way of thinking and operating. Enterprise agility provides this.

Exponential Markets Demand a New Mindset

Exponential markets are unpredictable and uncertain. Disruptive innovations can gain traction rapidly, new competitors can arise anywhere, and consumer expectations can change overnight.

This makes long-term planning and roadmaps pointless. Strategies go out the window as soon as market conditions change. Leaders can't rely on experience - the past is no predictor of the future.

In this environment, organizations need to embrace unpredictability. Rather than resisting or ignoring change, they must learn to sense, adapt and respond quickly. Mental agility and resilience are critical.

Enterprise agility cultivates this mindset: The Enterprise Agility Way of Thinking (EAWT). It provides models and frameworks to continuously scan the environment, sense emerging trends and signals, and course-correct in real-time.

For example, Future Thinking helps companies anticipate different possible futures and prepare accordingly. The Change Journey Pyramid helps leaders understand people's mindsets during change and address resistance.

Holistic Flexibility Beyond Products

With a Classic agility mindset, flexibility is often confined to product development teams. This limits a company's ability to adapt and scale agility.

Exponential markets demand enterprise-wide agility. All parts of the organization must be prepared to pivot and change together. It is clear that rigid hierarchies, siloed departments, and command-and-control cultures inhibit agility.

Enterprise agility focuses on flexibility at multiple levels—not just in product development, but also structures, culture, strategy and leadership. For example, the Enterprise Agility Framework (EAF) provides guidance on building agility across technical, structural, outcomes, social and mental dimensions.

By taking a systemic approach, Enterprise Agility enables adaptable, resilient and innovative organizations ready to thrive in exponential markets. As you can see, exponential markets have changed the business landscape permanently. Enterprise agility offers a radically different mindset and models tailored to these new market dynamics. With Enterprise Agility, companies can become antifragile—gaining strength from disruption rather than being weakened by it.

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