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It's part of the TriValue Company model (TVC). It refers to creating and delivering products, services, and experiences that meet or exceed the customers' needs, expectations, and desires. It goes beyond simply satisfying customer requirements.

It involves building strong relationships, cultivating trust, and continuously seeking feedback to ensure that the organization delivers relevant, meaningful, and impactful value. It creates experiences that delight and engage customers, fostering loyalty and advocacy. Customer value is not limited to short-term gains or transactional interactions.

It emphasizes long-term partnerships and mutual benefits. It involves co-creating value with customers, involving them in product development, and adapting to their evolving needs and preferences to build shared progress.

For more detailed information about Customer Value, check Enterprise Agility Fundamentals, Chapter 8, page 395.

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