The Three Universal Outcomes are core results in Enterprise Agility that guide organizations to build resilience and sustained success amid constant change.
They provide strategic direction to balance optimization, growth, and innovation. The three outcomes are:
Always Ready - Focuses on stability, security and readiness to capitalize on new opportunities. Enables quick adaptation.
Always Responsive - Concentrates on sensing signals and responding quickly to changes. Drives rapid iteration and improvement.
Always Innovative - Sparks exploration, imagination and bold innovation to create the future. Balances improving today while inventing tomorrow.
These provide a powerful lens for product professionals to evaluate and guide their product strategy and roadmaps. By aligning product efforts with these outcomes, you can ensure a balanced and sustainable approach to building products that drive business success.
Always Ready from the product perspective means focusing on stability, security and readiness to capitalize on new opportunities. For products, this means building capabilities that enable quick pivots, like flexible technology architecture, automated testing, and continuous delivery pipelines. It also means designing products to handle variable demand spikes and prioritizing reliability that creates trust with users. Always Ready guides decisions to balance optimization for now with preparation for the future.
Always Responsive sharpens focus on sensing signals and responding quickly to customer and market changes. This drives building feedback loops to actively listen and engage users. It means collecting and analyzing usage data and reviews to understand pain points. Always Responsive demands continuously iterating and improving based on these insights. New features that delight users, fix urgent issues, and build loyalty and retention.
Always Innovative sparks exploration, imagination and bold innovation to create the future. For products, this means carving out time for "blue sky" thinking to envision next-generation experiences. Building proof of concepts with users (co-creation) to expand possibilities. Scanning the horizon for emergent technologies to incorporate. Always Innovative balances improving today's product with invention that leapfrogs the competition.
Together, the Three Universal Outcomes provide the vision to build remarkable products ready for constant change. As a product leader, you can assess if your roadmap covers all three areas sufficiently.
When writing stories or features, reference the outcome it aligns to and explain how it contributes. "By implementing microservices architecture, we enhance Always Ready through increased deployability and scalability." "This loyalty program update meets Always Responsive by incentivizing membership renewals." "Our vision for an adaptive AI-powered user interface drives Always Innovative by pioneering next-gen experiences."
Make the Three Universal Outcomes part of your product's vision and principles. Share them with your team to unify priorities. Review product KPIs and metrics for signals related to the outcomes. Balance your portfolio across the outcomes to build remarkable products ready for constant change.
The Three Universal Outcomes provide product professionals an essential compass to thrive amid exponential technology and market shifts.